2023 Daymon Holiday Expectations Report
November 20, 2023
Consumers plan to celebrate this holiday season, with help from Private Brands
With the holiday season upon us, Daymon surveyed US consumers to understand new traditions, shifting shopping behaviors, and emerging trends expected to close out the year. While perceptions of price remain high, consumers still plan to celebrate with friends and family – leaving an opening for Private Brands to deliver against all parts of the value equation.
Our 2023 Daymon Holiday Expectations Report reviews the continued popularity of new traditions such as Friendsgiving, shifting behaviors to save on holiday meals, spending intentions on key gifting and home decor categories, and the role of innovation in creating unique experiences.