2024 Private Brand Intelligence Report
September 16, 2024
Discover how private brands are performing in today’s market and hot topics fueling growth
Retail continues to transform, with diversifying shopper targets, competitive landscapes, and near limitless opportunities for private brands across the store. This September 2024 Private Brand Intelligence Report provides market performance data and insights on some trending topics shaping the future of retail:
Winning Over Gen Z in Fresh Departments – Gen Z craves fresh, vibrant food experiences, yet current shopping habits are painting a different picture. Explore what’s driving Gen Z to fresh departments— and what’s keeping them away.
The Rise of Private Brand Fashion and Design Trends – Integrating design trends into private brand development helps create sought-after and highly coveted assortments that foster interest and loyalty
The Year-Round MVP Opportunity: School Lunch – Back-to-school is a $41 billion market. Retailers can succeed by offering innovative, high-quality private brand lunch offerings not just now – but all year long.