2025 Holiday Private Brand Intelligence Report
October 31, 2025
Private brands drive holiday store choice, but LTO innovation and execution can make or break loyalty
Win over shoppers this season and beyond with our master guide to gaining shopper loyalty, featuring insights from Daymon’s 2025 Holiday Consumer Study. Key insights within this report to meet shifting holiday expectations include:
Seize the Season With All-In LTO Strategies – As shoppers gear up to celebrate the holidays in style, explore how retailers can extend their holiday halo with a robust private brand LTO strategy to create a holiday destionation.
Connecting With Millennials & Gen Z Through Values – With these younger generations taking the reins as holiday hosts, learn what influences their holiday baskets and how to tap into future growth opportunities.