2025 Private Brand Intelligence Report
July 31, 2025
Explore dynamic growth opportunities to win the private brand landscape
In a retail environment where consumer demands for quality, value, and transparency are constantly evolving, private brands are uniquely positioned to capture loyalty and build shopper confidence. This August 2025 Private Brand Intelligence Report provides market performance data, consumer research, and expert insights on three trending topics shaping the future of retail:
The Innovation Advantage: Gaining the Competitive Edge – Opportunities abound for private brands to cultivate long-term loyalty and lead the market with distinctive product development.
Blurring Private Brand Tiers Signals Consumer Shifts – Discover how and why private brand tiers are changing over time, as consumer needs and expectations continuously evolve.
Reformulation Roadmap: Staying Ahead of the Curve – The regulatory environment is in flux, making it pivotal to stay up-to-date and enact an action plan for private brand reformulations.