Summer 2026 Private Brand Intelligence Report
June 15, 2026
Private brands are booming. Here’s how the leaders are winning and what it takes to stay ahead.
With 71% of consumers saying they choose their preferred retailer because of its private brand program, the opportunity for growth is clear but success isn’t guaranteed.
Our Summer 2026 Private Brand Intelligence Report equips retailers and suppliers with the tools they need to navigate today’s fast-changing private brand landscape with confidence. Inside, you’ll find key insights on:
The New Era of Everyday Wellness – New catalysts continue to transform wellness expectations. Explore how consumers are redefining wellness on their own terms and what that shift means for private brand strategies, innovation, and long-term growth.
Why Retailers and Suppliers Can’t Ignore Escalating Regulatory Pressure – Regulatory scrutiny continues to evolve, with greater responsibility being placed on retailers to manage all aspects of their private brands. Uncover how regulatory changes are reshaping priorities and how proactive compliance can become a competitive advantage.
Back to Basics: How Private Brand Leaders Are Winning the “Store of Choice” Battle – Private brand leaders continue to invest in differentiation, but their success starts with a strong foundation. Discover best-in-class strategies to strengthen loyalty and how getting the fundamentals right drives results.