2024 Holiday Private Brand Intelligence Report
November 4, 2024
The holiday season is here, and private brands are ready to support the search for enhanced value
Learn how private brands can support shoppers this season and beyond with the latest insights from Daymon’s 2024 Holiday Consumer Study. While consumers are excited to celebrate the holidays with their friends and families, tightened budgets have shoppers planning to shift their shopping behavior:
Pumpkin Dethroned: Shoppers Embrace Cozy Holiday Flavors – With pumpkin moving down the rankings in consumer interest, explore which seasonal flavors are entering the spotlight and how to capture holiday shoppers accordingly.
Value First: Strapped Holiday Shoppers Looking for More – Shoppers are intent on finding enhanced value for the holidays to ensure their celebrations stay on track, creating key areas of interest and engagement opportunities for retail partners.