With the holiday season upon us, Daymon surveyed US consumers to understand new traditions, shifting shopping behaviors, and emerging trends expected to close out the year. While perceptions of price remain high, consumers still plan to celebrate with friends and family – leaving an opening for Private Brands to deliver against all parts of the value equation.

Our 2023 Daymon Holiday Expectations Report reviews the continued popularity of new traditions such as Friendsgiving, shifting behaviors to save on holiday meals, spending intentions on key gifting and home decor categories, and the role of innovation in creating unique experiences.

In a sea of products, messages, and a wide variety of shopping channels to choose from, how do you drive a consumer to your store and convert a product from shelf to basket? Private Brands are on a strong growth trajectory as variety and quality continue to meet and exceed consumer expectations – and innovating strategically is critical to continue this trend.

Our 2023 Private Brand Intelligence Report identifies three key pillars of product innovation that align consumer needs with the shifting market environment. While no two businesses are the same, these Innovation Pillars provide a starting point for development and program expansion based on consumer targets, market influences, and innovation stages.

The manufacturing sector has been witnessing a challenging business environment in recent years. Fluctuations in raw material costs, changing trade policies. and geopolitical tensions have disrupted supply chains and resulted in high inflation levels, creating volatility and uncertainty.

Our Daymon Private Brand Manufacturer Outlook Survey, focused on the industry dynamics for, and by, manufacturers that support the Private Brand business – has enabled us to monitor this challenging context since 2022. In this year’s edition, we go a little further, trying to understand and anticipate the strategies that manufacturers are seeking globally to sustain growth and profitability.

Our latest Private Brand Intelligence Report provides a global perspective on the Private Brand industry and the three essential actions needed to update your current strategies, navigate today’s volatile retail environment, and guarantee long-term success:

• Reinvesting in Private Brand Innovation
• Developing a Holistic Private Brand Omnichannel Experience
• Mending the Supply Chain Foundation

To learn more, download Daymon’s free 2022 Private Brand Intelligence Report now!

As shoppers prepare for therir holiday celebrations, Private Brands have an opportunity to provide support and reinvigorate their seasonal strategies when planing for 2023

Our 2022 Holiday Expectations Report examines three key areas of consumers’ holiday plans, including:

• The Return of Celebrations
• Spending Shifts Across Food & Gifting
• Key Differences for Younger Shoppers

To learn more, download Daymon’s 2022 Holiday Expectations Report now!

With Private Brands set on an unstoppable growth trajectory, now is the time to take your program to the next level!

Our latest Private Brand Intelligence Report delivers an inside look into the future of Private Brands, and the 4 emerging strategies that will be essential to get ahead in retail:

• Rethinking Departments Around Private Brands
• Leading with Private Brand Innovation
• Marketing Private Brands As True Consumer Brands
• Maximizing Your Private Brand Footprint Online

To learn more, download Daymon’s free 2020 Private Brand Intelligence Report now!