Daymon Industry Update: Brand Strategy

Private Brand Tiers Are Blurring. Is Your Program Ready?

Private brand portfolios have traditionally been organized into four distinct tiers: Value, Mainstream, Lifestyle, and Premium, each with clearly defined quality, price, and product attributes.

But as consumers demand more from the products they buy, the lines between these tiers are becoming less distinct.

Daymon has unveiled a new analysis of private brand quality tiers, highlighting implications for grocery retailers’ portfolio strategies.

• A performance breakdown of Value, Mainstream, Lifestyle, and Premium private brand tiers
• Key factors and trends driving tier blurring
• Strategic considerations for aligning private brand portfolios with evolving consumer needs