
Discover how private brands are performing in today’s market and hot topics fueling growth
Retail continues to transform, with diversifying shopper targets, competitive landscapes, and near limitless opportunities for private brands across the store. This September 2024 Private Brand Intelligence Report provides market performance data and insights on some trending topics shaping the future of retail:
Winning Over Gen Z in Fresh Departments – Gen Z craves fresh, vibrant food experiences, yet current shopping habits are painting a different picture. Explore what’s driving Gen Z to fresh departments— and what’s keeping them away.
The Rise of Private Brand Fashion and Design Trends – Integrating design trends into private brand development helps create sought-after and highly coveted assortments that foster interest and loyalty
The Year-Round MVP Opportunity: School Lunch – Back-to-school is a $41 billion market. Retailers can succeed by offering innovative, high-quality private brand lunch offerings not just now – but all year long.
Download the 2024 Private Brand Intelligence Report

Innovation is critical for Private Brands to drive differentiation, loyalty, and growth
In a sea of products, messages, and a wide variety of shopping channels to choose from, how do you drive a consumer to your store and convert a product from shelf to basket? Private Brands are on a strong growth trajectory as variety and quality continue to meet and exceed consumer expectations – and innovating strategically is critical to continue this trend.
Our 2023 Private Brand Intelligence Report identifies three key pillars of product innovation that align consumer needs with the shifting market environment. While no two businesses are the same, these Innovation Pillars provide a starting point for development and program expansion based on consumer targets, market influences, and innovation stages.
Download the 2023 Private Brand Intelligence Report

The future holds immense potential for private brands to flourish as a key element of the manufacturing landscape
The manufacturing sector has been witnessing a challenging business environment in recent years. Fluctuations in raw material costs, changing trade policies. and geopolitical tensions have disrupted supply chains and resulted in high inflation levels, creating volatility and uncertainty.
Our Daymon Private Brand Manufacturer Outlook Survey, focused on the industry dynamics for, and by, manufacturers that support the Private Brand business – has enabled us to monitor this challenging context since 2022. In this year’s edition, we go a little further, trying to understand and anticipate the strategies that manufacturers are seeking globally to sustain growth and profitability.