Win over shoppers this season and beyond with our master guide to gaining shopper loyalty, featuring insights from Daymon’s 2025 Holiday Consumer Study. Key insights within this report to meet shifting holiday expectations include: 

Seize the Season With All-In LTO Strategies – As shoppers gear up to celebrate the holidays in style, explore how retailers can extend their holiday halo with a robust private brand LTO strategy to create a holiday destionation.

Connecting With Millennials & Gen Z Through Values – With these younger generations taking the reins as holiday hosts, learn what influences their holiday baskets and how to tap into future growth opportunities.

In a retail environment where consumer demands for quality, value, and transparency are constantly evolving, private brands are uniquely positioned to capture loyalty and build shopper confidence. This August 2025 Private Brand Intelligence Report provides market performance data, consumer research, and expert insights on three trending topics shaping the future of retail: 

The Innovation Advantage: Gaining the Competitive Edge – Opportunities abound for private brands to cultivate long-term loyalty and lead the market with distinctive product development.

Blurring Private Brand Tiers Signals Consumer Shifts – Discover how and why private brand tiers are changing over time, as consumer needs and expectations continuously evolve.

Reformulation Roadmap: Staying Ahead of the Curve – The regulatory environment is in flux, making it pivotal to stay up-to-date and enact an action plan for private brand reformulations.