Private brands are booming. Here’s how the leaders are winning and what it takes to stay ahead.

With 71% of consumers saying they choose their preferred retailer because of its private brand program, the opportunity for growth is clear but success isn’t guaranteed.

Our Summer 2026 Private Brand Intelligence Report equips retailers and suppliers with the tools they need to navigate today’s fast-changing private brand landscape with confidence. Inside, you’ll find key insights on:

The New Era of Everyday Wellness – New catalysts continue to transform wellness expectations. Explore how consumers are redefining wellness on their own terms and what that shift means for private brand strategies, innovation, and long-term growth.

Why Retailers and Suppliers Can’t Ignore Escalating Regulatory Pressure – Regulatory scrutiny continues to evolve, with greater responsibility being placed on retailers to manage all aspects of their private brands. Uncover how regulatory changes are reshaping priorities and how proactive compliance can become a competitive advantage.

Back to Basics: How Private Brand Leaders Are Winning the “Store of Choice” Battle – Private brand leaders continue to invest in differentiation, but their success starts with a strong foundation. Discover best-in-class strategies to strengthen loyalty and how getting the fundamentals right drives results.

Download the Summer 2026 Private Brand Intelligence Report

The United States Department of Agriculture (USDA) has introduced updates to WIC food packages, creating new considerations for retailers with private brand programs. As requirements continue to evolve through 2027, retailers will need a clear view of what may be affected across their assortment.

The challenge is not just keeping up with change, it is knowing where to focus first. Getting ahead of these updates now can help reduce disruption and support stronger long-term management.

  • How WIC changes may affect private brand assortments
  • A snapshot of category shifts from 2026
  • Key updates teams should prepare for through 2027
This update also includes an overview of Daymon services and technology designed to help retailers and suppliers quickly navigate WIC updates with confidence and efficiency.

Download Daymon’s Industry Update: WIC

The U.S. Food and Drug Administration (FDA) has launched a review of the chemical preservative butylated hydroxyanisole (BHA), putting renewed scrutiny on an ingredient widely used across food categories.

For retailers and manufacturers that produce private brands, this review has real implications. Understanding where BHA shows up in your portfolio today can help you stay ahead of potential disruption tomorrow.

  • A snapshot of the FDA’s BHA review
  • Insight into which product categories may face the greatest exposure
  • Action steps to manage portfolio updates
This update also includes an overview of Daymon services and technology designed to help retailers and suppliers navigate ingredient removal and reformulation with confidence and efficiency.

Download Daymon’s Industry Update: BHA

Extended Producer Responsibility (EPR) regulations are new state laws that place responsibility for packaging management directly on producers.

With retailers classified as producers for their private brands, they must act quickly to meet these regulations to avoid costly non-compliance fees and penalties.

  • An overview of the program
  • Details on which states have active or pending EPR legislation
  • Covered or obligated materials
  • Action steps to manage regulations
This update also includes an overview of Daymon services and technology designed to help retailers and suppliers navigate these complex new regulations with confidence and efficiency.

Download Daymon’s Industry Update: EPR Regulations