With the holiday season upon us, Daymon surveyed US consumers to understand new traditions, shifting shopping behaviors, and emerging trends expected to close out the year. While perceptions of price remain high, consumers still plan to celebrate with friends and family – leaving an opening for Private Brands to deliver against all parts of the value equation.

Our 2023 Daymon Holiday Expectations Report reviews the continued popularity of new traditions such as Friendsgiving, shifting behaviors to save on holiday meals, spending intentions on key gifting and home decor categories, and the role of innovation in creating unique experiences.

In a sea of products, messages, and a wide variety of shopping channels to choose from, how do you drive a consumer to your store and convert a product from shelf to basket? Private Brands are on a strong growth trajectory as variety and quality continue to meet and exceed consumer expectations – and innovating strategically is critical to continue this trend.

Our 2023 Private Brand Intelligence Report identifies three key pillars of product innovation that align consumer needs with the shifting market environment. While no two businesses are the same, these Innovation Pillars provide a starting point for development and program expansion based on consumer targets, market influences, and innovation stages.